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Brand Manager - Emerging Brands

Job ID 23-876 Category Marketing Posted Aug. 30, 2023

The Brand Manager Emerging Brands will own the establishment of new brands within the Lindt USA portfolio. This position will be responsible for developing the brand strategy and 360 marketing plans for emerging brands to strategically complement the existing portfolio. The purpose of the role is to expedite Lindt’s growth and market share ambitions while keeping the consumer front & center.

The Brand Manager will collaborate cross-functionally (locally and with international colleagues) to create brand relevancy with consumers, drive profitable growth and, develop and execute activities that build and support the brand equity. This person will take lead in managing vendor and agency partners and all aspects of their projects.

Essential Job Functions & Responsibilities:

Emerging Brands Strategy & Insights

  • Build and continuously develop the strategy for new and emerging brands within the Lindt USA portfolio.
  • Work with the Brand and Sales teams to recommend impactful and scalable additions to the portfolio by balancing both tactical Sales needs as well as strategic Brand considerations.
  • Clearly define the role of emerging brands within the total Lindt USA portfolio and execute accordingly.

Product Management & Development

  • Evaluate international Lindt portfolios, staying informed and being ready to exploit as appropriate, international SKUs or recipes that may meet the objectives of the brand team.
  • Work closely with international IC contacts and NPPD team to adjust internationally available items to US brand and regulatory needs.
  • Lead the management and development of new product launches to meet the needs of the consumer, maintain Lindt brand and quality standards, and achieve financial objectives (sales, COGs, and profitability).
  • Provide clear leadership and foster effective cross-functional team collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to market together successfully, on time in full from concept & product ideation, through final item set-up.
  • Ensure projects are being managed effectively, stage gates are on track, and launches are delivered on time meeting objectives.


  • Accountable for the delivery of agreed upon innovation targets with P&L responsibility of innovation & renovation workstreams


Range: $103,000-134,000.00 

Lindt USA’s salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package, for more information please reach out to our recruiting team.

Our Perks & Amenities:

In addition to a highly competitive salary, benefits package and professional development, Lindt USA offers an amazing, supportive culture that enables employees to thrive professionally while achieving work-life balance:

  • Hybrid & flexible work options
  • Start with 4 weeks of Paid Time Off
  • Volunteer Time Off
  • Holiday Pay
  • Comprehensive Medical, Dental, and Vision plans
  • 401(k) Plan with a 4% Company Match
  • Up to 100% Tuition Reimbursement
  • Fully equipped, on-site Fitness center & Locker rooms
  • Paid Maternity & Paternity Leaves
  • On-demand mental healthcare support
  • Summer Hours
  • Full-service Cafeteria
  • Employee Resource Groups & Activity Clubs
  • Free & Discounted Chocolate!

If you are looking to join a winning team and fast-track your career, contact us!

Lindt and Sprüngli USA is an equal opportunity employer and considers all qualified applicants regardless of race, age, ethnicity, gender identity, sexual  orientation, disability, or veteran status. This is not a comprehensive list of skills and requirements, and the role may change over time.  Applicants for this position must successfully pass a background screening. Please contact the Human Resources department for more information.


  • Minimum of three (3+) years experience in a Marketing position within a FMCPG
  • Proven ability to develop and utilize many elements of the marketing mix to drive the business

Skills & Knowledge:

  • Previous experience with full P&L responsibility, a plus
  • Experience working in an international corporate environment, a plus
  • Experience in new product development
  • Research experience - consumer panels & Qualitative / Quantitative research methods


  • Bachelors & Masters degree in related field required

Other Requirements:

  • Ability to travel up to 10%

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